AMZN
AMZNAmazon
Consumer DiscretionaryNASDAQ
$253.10
52-week range $198.79–$284.02
Market closed — reopens at
● Therm Score
40.0Cold
0406080100
1-Year Range 0.0–100.0
Current Streak 3 sessions in Cold
View historical stats at:

Amazon (AMZN) in the Cold zone: what does the evidence show?

Amazon (AMZN) has a Therm Score of 39.97 today, in the Cold zone. Across the full covered universe (S&P 500, Dow 30 and Nasdaq-100 — 520 assets), when the score has been in this zone, price has risen over the following 21 sessions in 75.0% of the independent episodes analyzed (median: +3.25%, net of trading costs, n=12 episodes).

This reflects aggregate historical behavior across the covered universe, not a prediction specific to Amazon (AMZN). Score calculated on October 28, 2026 using institutional market data, updated daily.

History
Price (context)
Cold
Neutral
Warm
Hot

The chart above shows Amazon (AMZN)'s own history. The statistical validation cited in the text is based on the covered universe as a whole (S&P 500, Dow 30, Nasdaq-100 — 520 assets), not on this asset in isolation.

About Amazon

Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and…

Industry: Specialty RetailEmployees: 1,576,000Market cap: $2.73TIPO: 1997-05-15www.amazon.com

Consumer Discretionary peers

Other Consumer Discretionary assets in the covered universe, ranked by Therm Score today — not a recommendation, just context.

BBY
BBY
Best Buy
85.4
Hot
—
TSLA
TSLA
Tesla, Inc.
83.9
Hot
MAR
MAR
Marriott International
83.8
Hot
—
HAS
HAS
Hasbro
82.0
Hot
—
AMZN
AMZN (this asset)
Amazon
40.0
Cold
—

Frequently asked questions about Amazon (AMZN)

Is Amazon (AMZN) a good stock to buy right now?+

The Therm Score doesn't give buy or sell recommendations — it's non-personalized historical statistical information. Today Amazon (AMZN) has a Therm Score of 40.0 (Cold zone). Across the covered universe (S&P 500, Dow 30 and Nasdaq-100 — 520 assets), when the score has been in the Cold zone, price rose over the following 21 sessions in 75.0% of 12 independent episodes analyzed (median +3.25%, net of trading costs). That's an aggregate historical pattern for the zone, not a personalized recommendation for AMZN or an assessment of your situation.

Is Amazon (AMZN) stock a buy, sell, or hold?+

MarketTherm doesn't issue buy, sell, or hold ratings for Amazon or any asset — the Therm Score is a technical positioning indicator, not an analyst recommendation. What it shows instead: AMZN is in the Cold zone today (40.0/100), and price rose over the following 21 sessions in 75.0% of 12 independent episodes analyzed (median +3.25%, net of trading costs) when the covered universe has scored there historically.

Why is Amazon (AMZN) stock up or down today?+

Amazon (AMZN) rose 1.61% versus the previous session's close. Its Therm Score moved up 8.5 points over the same period, to 40.0 (Cold zone) today. MarketTherm doesn't attribute daily price moves to specific news or events — for that, see the recent news section below.

Is Amazon (AMZN) overbought or oversold?+

According to the Therm Score, Amazon (AMZN) is in the Cold zone today (40.0/100), based on normalized technical positioning relative to its own historical range.

What is the stock forecast for Amazon (AMZN)?+

MarketTherm doesn't forecast prices or set price targets for Amazon. Instead of a forecast, here's the historical frequency: across the covered universe, price rose over the following 21 sessions in 75.0% of 12 independent episodes analyzed (median +3.25%, net of trading costs) after a score in the Cold zone. That's a statistical tendency for the zone as a whole, not a prediction for AMZN specifically.

Has Amazon (AMZN) been in the Cold zone before?+

Yes — looking at AMZN's own available history (537 sessions), its Therm Score has spent 56.8% of the time in the Cold zone. That's a different measure from the win-rate cited above (how often price rose afterward, across the whole universe) — this one just says how often AMZN itself has scored in this zone, regardless of what happened to its price next.

What is Amazon (AMZN)'s 52-week high and low?+

Over the past 252 trading sessions (roughly a year), AMZN has traded between $198.79 and $284.02, versus $253.10 today. This is the stock's own price range — see the next question for its Therm Score range over the same period.

What is Amazon (AMZN)'s 52-week Therm Score range?+

Over the past 252 trading sessions (roughly a year), AMZN's Therm Score has ranged from 0.0 to 100.0, versus 40.0 today. This tracks the score itself, not the stock price — see the previous question for AMZN's 52-week price range.

How long has Amazon (AMZN) been in the Cold zone?+

AMZN has been in the Cold zone for 3 consecutive sessions as of today. A longer streak means the score has been more persistently in this range recently — it isn't, by itself, a signal to act on.

How does Amazon (AMZN) compare to other Consumer Discretionary stocks?+

Today, AMZN's Therm Score of 40.0 ranks 5 of 5 tracked Consumer Discretionary stocks (AMZN included), which range from 40.0 to 85.4 today. This is descriptive context for the sector, not a ranking recommendation.

Does Amazon (AMZN)'s signal hold up across different timeframes?+

For the Cold zone, the historical share of positive episodes by timeframe has been: 5 sessions — 75.0% (n=12); 10 sessions — 75.0% (n=12); 21 sessions — 75.0% (n=12). Compare across timeframes yourself with the selector above — a pattern that holds up at every horizon is more convincing than one that only appears at a single one.

Is Amazon (AMZN) a good long-term investment?+

The Therm Score is only validated for horizons of 5, 10, and 21 trading sessions (roughly one week to one month) — it isn't a fundamental analysis tool and says nothing about Amazon's prospects as a multi-year holding, its earnings, or its valuation.

Can I trust the Therm Score to invest in Amazon (AMZN)?+

It's based on a historical backtest across all 520 assets in the covered universe, using non-overlapping episodes and a strict train/test split by date to check the pattern holds out-of-sample, net of an estimated trading cost — see the Methodology page for the full process. Like any indicator based on past data, it doesn't guarantee future results, and it isn't a substitute for professional financial advice.

How often is the Amazon (AMZN) Therm Score updated?+

The score is recalculated every day after market close, using the most recent closing data available.